Consumer Guide for North American Chinese
Innovative: Published the first Chinese American consumer reports
that include experts' opinions and reporter's investigation. In-depth: News stories and information catering the needs of Chinese
Americans.
Informational: A platform for readers to share consuming experiences
and tips on everyday life.
Since its launch in December 2006, the special channel has attracted 400,000 unique users and 7 million page views per month and has become a good platform for advertising sponsors for targeted marketing. Consumer Channel is composed of 10 sub-channels including financial services, shopping, auto, eat and drink, entertainment, travel, telecommunication, health, housing and education.
Investigative News Reports: Comprehensive and influential reports
and analysis on 10 major consumer trends and behaviors among Chinese
Americans
Feature Stories: daily features about the most updated market trends and consumer news information
Reporter's Notebook: the industry insights written by our own reporters; exclusive interviews with industry experts and analysis; reporter's journal on life in Chinese American community, such as shopping tips
Market Surveys: a collection of market data about consumer trends and behaviors among Chinese Americans
Forum and Blog: a national writing contest on North American life; open discussion on readers' experiences with products or services; hot picks from consumers' comments by editors
